Source: sina.com
According to foreign media reports, following Coca Cola, AB InBev, the world's largest brewer, is also going to enter the cannabis market, and will jointly invest US $100million with Canadian tobacco company tilray to develop a beverage containing cannabis.
According to CNBC, this partnership is limited to Canada. Labattbreweries, a Canadian subsidiary of AB InBev, will participate in the cooperation with tilray. Each company contributed US $50million to develop non psychoactive compounds containing cannabisCannabinoid（THC).
LabattBreweriesKylenorrington, President, said in a statement: "Labatt is committed to leading the emerging consumption trends." Canadian consumers have always been enthusiastic about THC and CBD (cannabidiol) products, which makes us more motivated to develop and produce higher quality products under the premise of responsible marketing commitments. "
As marijuana has been legalized in some global markets and has become a substitute for some alcoholic beverages on some occasions, the two companies have jointly targeted this potential business opportunity.
It is worth noting that with the growing interest in the market and the relaxation of regulation, many brewing enterprises have started to set foot in the field of cannabis.
According to CNBC, constellation brands, which sells two beer brands, corona and modelo, in the United States, has invested $4billion in canopy growth, Canada's largest medical marijuana producer. This summer, the laguinitas brand of Heineken also launched a drink containing marijuana in California.
According to the British financial times, earlier this month, Marlboro's cigarette maker Altria reached an agreement to acquire the shares of Canadian marijuana company Cronos for C $2.4 billion.
Coca Cola also announced in September this year that it would enter the cannabis market to produce products containingCannabinoidDrinks. The company is in "serious discussions" with auroracannabis, a Canadian licensed cannabis producer, with a view to jointly developing cannabis beverages.